Ryan Hemsworth's current not-at-all-suspicious ubiquity across all the big media outlets and blogs might be a standard Wavery exercise in peddling yet another shitty 5th rate, 3rd generation Cloud-Rap Tumblr flunky buddy of theirs, but Jordan Sargent's recent SPIN article suggests the blame for Hemsworth's buzz lies in slightly more innocent hands. In much the same way that Klara Hitler inadvertently gave birth to a tyrant, it transpires that Noz is accidentally responsible for the career of some Canadian indie rawk dewd who sharts out Cloud-Rap remixes of Katy Perry songs for Yung Lean and Kitty Pryde to rhyme over:
Here at The Martorialist we think blaming Noz for the relative rise of some Costco Clams Casino with an added zany mash-up gimmick straight outta 2006 is a trifle unfair. But should Noz get denied access to Heaven when he eventually pitches up to the pearly gates then it's probably because Saint Peter takes a dim view on him unwittingly setting off a chain of events which led to the existence of 2013's worst piece of music writing. Still, as Hemsworth himself explains in one of the many too-amazing-to-be-actually-true-surely? quotables from the SPIN article, accidents do happen:
If anyone from the Wavery had ever actually heard a Rap record made before 2006 they'd realise Zach G is the only rapper from their brood with any sort of talent or credibility. Rare Birds is to Bubba Sparxxx's Jimmy Mathis as LL Cool J's I Need A Beat is to It's Yours by T-La Rock, imho.