Wednesday 6 April 2016

Martorial elegance: Nef The Pharaoh edition

Nef The Pharaoh ft. Philthy Rich - Say Daat
(From Neffy Got Wings EP; 2016)

Still trippin' how Cardo could go from Wiz's Mezmorized to the nu-Bay I'm Bout It, Bout It with Say Daat.

Theory: the reason Nef is shootin' videos for songs like Say Daat and Mobbin' instead of his no-brainer hit single in-waiting Michael Jackson is because, as anyone who follows him on Instagram knows, he doesn't actually wear those 'orrible Giuseppe Zanotti high-tops he raps about on the hook. Nef's only pretending he owns Giuseppes because that's what all those fashion victim rappers from the South and the Midwest who dress like Christiano Ronaldo wear and he wants Michael Jackson to be a national hit, so if he were to shoot visuals for the song he'd have to blow his video budget on a shitload of ugly Eurotrash high-tops he'll never wear again.

Why would an independent artist like Nef waste his moolah like that when he has the option to spunk that very same money on hiring a couple of shithot cars to hang out with Philthy Rich and Mozzy for the Say Daat video, and the option of hiring a yellow bus to fulfill all his childhood Mistah F.A.B fantasies with the Mobbin' video? Nef is wise beyond his 21 years on this planet, thus he's smart enough to realise that Giuseppe high-tops are the millenial equivalent of Troop and Lugz in the SAME DAMN SHOE.


d said...

oh man the Lugz comparison. It felt fucked up once I realized that cool sounding label was that scourge of woeful sci fi boots, ruined so many bars cos "Guiseppe" rly does roll off the tongue

Maybe its cos theyre all teenagers but Chicago is a hotbed for the attending your parents wedding fashion. lads look like their even younger girlfriend dressed them.

Kelvin Mack10zie said...

Can't forget the Master P X Converse monstrosities either.

GGGGGG said...

Thumbnail of Philthy Rich on the Nef video is a fail.

Kelvin Mack10zie said...

I love the song but this is definitely Nef's worst video since he blew up.

Which is a huge pity because the Big Tymin', Old School Hyphy and Mobbin' videos are all immensely rewatchable and all manage to capture their respective song's spirits.

SE said...

i want to believe in your theory badly, because the chorus for "michael jackson" has actually bothered me. i'm disappointed whenever a rapper i like raps about giuseppes. we gotta reinstate the "don't ask, don't tell" policy for those shoes.

Kelvin Mack10zie said...

I've been following him on Instagram since I first came up on Big Tymin' back in early 2015 and he's never worn a pair of Giuseppes in any of pix he's posted.